East End Press products are all proudly made by hand, combining traditional crafts with new processes to create beautiful things for your home.

Our designs are made in Scotland, where images are drawn, prototypes are created and colours are chosen. The digital image files are emailed and physical ink swatches are shipped to Jaipur. Here there is a team of different printing and manufacturing businesses who all work together to create the products.

The paper we use is made from 100% recycled content, and created from pulped down cotton waste that is collected from India’s thriving textile industry. The cotton scraps are cut into tiny pieces before being mixed with water to create a paper pulp. This is dried over large meshes with pieces of muslin to create sheets of thick, beautifully soft, cotton rag paper. Each paper sheet is hung in the hot Indian sun to dry, before being collected for printing. All our paper products including greeting cards use this paper. 

The printed paper sheets are laser or die cut to make the paper shapes used to then create the envelopes for the garlands or the paper decorations. All the inks are expertly mixed to match our chosen colours, and massive silkscreens are exposed with each colour layer of our designs. Anyone who has ever tried screen printing will know the huge amount of effort required to create a print with several colour layers. We love the richness of colour and texture of the ink on the paper, it really is a magical process!

Our talented team take Ellie’s ideas, turning them into workable samples that can be made by hand within the Jaipur studio. The designers take our initial drawings and prototypes and turn them into screen print ready files, and make any tweaks required to ensure the product and print are the best possible quantity.

The paper shapes cut are then sent to the stitching unit. The majority woman-based team are all paid the same as their male counter parts which, while seeming obvious, isn’t the standard or legal practice in India. There is another team of workers who each pack every single garland, decoration and greeting card by hand. Visiting the Jaipur studio is like a treasure trove - there are printed sheets piles high, boxes of colourful printed shapes waiting to be turned into products, and endless ideas and new products everywhere.